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~person:"Puncheva-Michelotti, Petya"
~type_genre:"Article in journal"
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Puncheva-Michelotti, Petya
Melewar, T. C.
41
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Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya
;
McColl, Rod
;
Vocino, Andrea
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
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2
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
3
The role of the stakeholder perspective in measuring corporate reputation
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 249-274
Persistent link: https://www.econbiz.de/10003989420
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