//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rahman, Mahabubur"
~subject:"Firm performance"
~subject:"Indien"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Indien
Brand image
4
Markenimage
4
Unternehmenserfolg
4
Brand equity
3
Brand management
3
Markenführung
3
Innovation
2
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate finance
1
Corporate reputation
1
Corporate social responsibility
1
Customer complaints
1
Customer integration
1
Financial constraint
1
Firmenimage
1
Green product innovation (GPI)
1
Industrial research
1
Industrieforschung
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Negative customer engagement
1
New product development
1
Produktentwicklung
1
Relationship marketing
1
Relative marketing capability
1
Sustainable product
1
Unternehmensfinanzierung
1
brand equity
1
corporate LGBT policy
1
firm performance
1
innovation intensity
1
workplace inclusivity
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
4
Language
All
English
4
Author
All
Rahman, Mahabubur
Anabila, Peter
3
Khan, Bilal Mustafa
3
Faroque, Anisur Rahman
2
Rodríguez-Serrano, M. Ángeles
2
Singh, Anupam
2
Verma, Priyanka
2
Abid, Rizwana
1
Agrawal, Bhawna
1
Agyeiwaa, Owusu Esther
1
Ahakwa, Isaac
1
Ahmad, Amna
1
Ahmad, Anees
1
Ahmed, Zafar U.
1
Alam, Md. Nur
1
Ameyibor, Leeford Edem Kojo
1
Bakshi, Madhupa
1
Bhat, Savita
1
Budeva, Desi
1
Calantone, Roger J.
1
Cao, Jing
1
Carrilero-Castillo, Agustín
1
Chakraborty, Uttam
1
Chatterjee, Saurav
1
Chen, Pei-Hua
1
Chen, Xiao
1
Cillo, Valentina
1
Cobbinah, Benjamin Blandful
1
Crass, Dirk
1
Cuong Hung Pham
1
Czarnitzki, Dirk
1
Dam Tri Cuong
1
Dash, Satyabhusan
1
Di Marcantonio, Michele
1
Dimofte, Claudiu V.
1
Fan, Daisy X. F.
1
Fine, Monica B.
1
Gelb, Betsy D.
1
Geng, Tianlin
1
Gleason, Kimberly
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of macromarketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
3
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
4
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->