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~person:"Rahman, Mahabubur"
~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Firm performance
Internet marketing
Brand image
4
Markenimage
4
Unternehmenserfolg
4
Brand equity
3
Brand management
3
Markenführung
3
Innovation
2
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate finance
1
Corporate reputation
1
Corporate social responsibility
1
Customer complaints
1
Customer integration
1
Financial constraint
1
Firmenimage
1
Green product innovation (GPI)
1
Industrial research
1
Industrieforschung
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Negative customer engagement
1
New product development
1
Produktentwicklung
1
Relationship marketing
1
Relative marketing capability
1
Sustainable product
1
Unternehmensfinanzierung
1
brand equity
1
corporate LGBT policy
1
firm performance
1
innovation intensity
1
workplace inclusivity
1
Öko-Produkt
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Aufsatz in Zeitschrift
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Rahman, Mahabubur
Anabila, Peter
3
Schivinski, Bruno
3
Bhat, Savita
2
Chakraborty, Uttam
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Lee, Jungwon
2
Mathur, Manisha
2
Park, Cheol
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmad, Amna
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al Marri, Meera
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Andreu, Luisa
1
Ankit, Ahmed
1
Anselmsson, Johan
1
Anwar, Syed Aziz
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Aranda, Evangelina
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Ashmond, Adu-Ansere
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Bartikowski, Boris
1
Beig, Faseeh Amin
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Beukeboom, Camiel J.
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Journal of business research : JBR
2
Journal of macromarketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
3
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
4
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
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