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~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
123
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123
Deutschland
28
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28
Brand management
24
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24
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22
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22
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Rajagopal
Wiedmann, Klaus-Peter
Han, Heesup
117
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
84
Huber, Frank
83
Phau, Ian
83
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
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69
Khare, Arpita
69
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68
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67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Thøgersen, John
52
Rock, Bram de
51
Walsh, Gianfranco
51
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50
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7
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6
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4
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The journal of brand management : an international journal
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Journal of transnational management : the official journal of the International Management Development Association
2
Luxury marketing : a challenge for theory and practice
2
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2
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The journal of product & brand management
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dexterity in global business : a cross-dimensional analysis
1
Ganzheitliches Marketing und Management
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International journal of consumer studies
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ECONIS (ZBW)
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81
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
82
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
83
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
84
Markentradition als Erfolgsfaktor in der Automobilbranche : Gestaltungsperspektiven auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Bachmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10003942904
Saved in:
85
Market analysis of growing competition in pharmaceutical industry
Cavazzani, Paola
;
Rajagopal
- In:
International journal of business competition and …
1
(
2010
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009727501
Saved in:
86
Verbraucherakzeptanz von erneuerbaren Energien : Zielgruppensegmentierung durch Einordnung privater Endverbraucher in eine Lebensstiltypologie
Wiedmann, Klaus-Peter
-
2010
Persistent link: https://www.econbiz.de/10014008288
Saved in:
87
Das Internet als Informations- und Buchungsmedium bei der privaten Urlaubsreise - State of the Art aktueller Online-Reisebuchungen
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Wagenknecht, Annett
-
2009
Persistent link: https://www.econbiz.de/10003862804
Saved in:
88
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
89
Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Ramlow, Felix
-
2009
Persistent link: https://www.econbiz.de/10003853856
Saved in:
90
Dynamik der Risikoakzeptanz bei innovativen Technologien : Nanotechnologie als Herausforderung für ein neues ganzheitliches Risikomanagementmodell
Wiedmann, Klaus-Peter
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003885547
Saved in:
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