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~person:"Rajamma, Rajasree K."
~subject:"Personality psychology"
~subject:"United States"
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Search: "Journal of marketing theory and practice"
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Rajamma, Rajasree K.
Sheth, Jagdish N.
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
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2
Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.
;
Paswan, Audhesh K.
;
Pelton, Lou E.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
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