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~person:"Raju, Jagmohan Singh"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
3
Marketingmanagement
3
Competitive strategy
2
Game theory
2
Preismanagement
2
Preiswettbewerb
2
Pricing strategy
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competitive strategy
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game theory
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Advertising
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Beziehungsmarketing
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Competition
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Consumer behaviour
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Customer value
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Declining markets
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Einzelhandel
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Gefangenendilemma
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Konsumentenverhalten
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Kundenwert
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Price discrimination
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Prisoner's dilemma
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Relationship marketing
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Schrumpfende Märkte
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Werbung
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Wettbewerb
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customer behavior
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customer lifetime value
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customer profitability
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customer relationship management
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dynamic competition
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online retailing
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Raju, Jagmohan Singh
Keller, Kevin Lane
5
Benkenstein, Martin
4
Harker, Patrick T.
4
Hooley, Graham J.
4
Pehrsson, Anders
4
Zhang, Z. John
4
Boulding, William
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Choi, Seung-chan
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Christen, Markus
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Diecidue, Enrico
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Grunwald, Guido
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Springer, Reiner
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Tang, Wenjie
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Trout, Jack
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Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
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Acquaah, Moses
2
Amir, On
2
Andersen, Poul Houman
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Apéria, Tony
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Atasu, Atalay
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Baumüller, Nicole
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Bea, Franz Xaver
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Boleslavsky, Raphael
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
3
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
2
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
3
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
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