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~person:"Rana, Nripendra P."
~person:"Schweidel, David A."
~subject:"Advertising effects"
~subject:"Bayes-Statistik"
~subject:"Social media"
~subject:"Virales Marketing"
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Advertising effects
Bayes-Statistik
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19
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19
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14
Konsumentenverhalten
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Rana, Nripendra P.
Schweidel, David A.
Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Dwivedi, Yogesh Kumar
13
Rita, Paulo
12
Bigné Alcañiz, J. Enrique
9
Harrigan, Paul
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Hennig-Thurau, Thorsten
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Tan, Yong
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Liang, Sai
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Lu, Shijie
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7
Milne, George R.
7
Moro, Sérgio
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Noort, Guda van
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Pitt, Leyland F.
7
Schivinski, Bruno
7
Agnihotri, Raj
6
Akram, Umair
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Berger, Jonah
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Chen, Huan
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Chu, Shu-Chuan
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Hinz, Oliver
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Itani, Omar S.
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6
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6
Manchanda, Puneet
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Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
2
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
15
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1
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
4
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
5
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
6
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
7
Event classification and location prediction from tweets during disasters
Singh, Jyoti Prakash
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Application of operations research (OR) in disaster …
,
(pp. 737-757)
.
2019
Persistent link: https://www.econbiz.de/10012139536
Saved in:
8
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
9
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
10
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
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