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~person:"Rana, Nripendra P."
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Social Web
14
Social web
14
Consumer behaviour
7
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7
Internet marketing
6
Online-Marketing
6
Beziehungsmarketing
4
Brand management
4
Markenführung
4
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4
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4
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3
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Rana, Nripendra P.
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
Asongu, Simplice
15
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Journal of retailing and consumer services
6
Journal of business research : JBR
3
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Journal of consumer behaviour
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
14
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1
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
4
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
5
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
6
Examining the effects of enterprise social media on operational and social performance during environmental disruption
Dwivedi, Yogesh Kumar
;
Shareef, Mahmud Akhter
;
Akram, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334954
Saved in:
7
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
8
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
9
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
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