//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ratchford, Brian T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Koukova, Nevena T."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bundling strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Digital goods
1
Digitale Güter
1
E-commerce
1
Electronic Commerce
1
Leistungsbündel
1
Market share
1
Marktanteil
1
Preiselastizität
1
Price elasticity
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
Undetermined
2
English
1
Author
All
Ratchford, Brian T.
Koukova, Nevena T.
19
Srivastava, Joydeep
4
Kannan, P. K.
3
Aggarwal, Praveen
2
Chitturi, Ravindra
2
Hamilton, Rebecca W.
2
Han, Shu
2
Kannan, P.K.
2
Kirmani, Amna
2
Kuruzovich, Jason
2
Nakata, Cheryl
2
Oza, Shweta S.
2
Ravichandran, T.
2
Sivakumar, K.
2
Steul-Fischer, Martina
2
Bagchi, Rajesh
1
FUGATE, BRIAN S.
1
Fugate, Brian S.
1
Gurnani, Haresh
1
Isaac, Mathew S.
1
KOUKOVA, NEVENA T.
1
Kannan, P K
1
Koukova, Nevena T
1
Nagarajan, Mahesh
1
Ota, Shweta S.
1
Ratchford, Brian Thomas
1
THOMAS, RODNEY W.
1
Thomas, Rodney W.
1
Wang, Rebecca Jen-Hui
1
more ...
less ...
Published in...
All
Journal of retailing
2
E-commerce and the digital economy
1
Source
All
OLC EcoSci
2
ECONIS (ZBW)
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product form bundling: Implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10008071252
Saved in:
2
Product form bundling: Implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10008884185
Saved in:
3
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->