Product form bundling: Implications for marketing digital products
Year of publication: |
2008
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Authors: | Koukova, Nevena T. ; Kannan, P.K. ; Ratchford, Brian T. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 2, p. 181-195
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