Bundling and unbundling of electronic content
Nevena T. Koukova, P. K. Kannan, and Brian T. Ratchford
| Year of publication: |
2006
|
|---|---|
| Authors: | Koukova, Nevena T. ; Kannan, P. K. ; Ratchford, Brian T. |
| Published in: |
E-commerce and the digital economy. - Armonk, NY [u.a.] : Sharpe, ISBN 0-7656-1150-3. - 2006, p. 112-129
|
| Subject: | Digitale Güter | Digital goods | Electronic Commerce | E-commerce | Marktanteil | Market share | Leistungsbündel | Bundling strategy | Preiselastizität | Price elasticity | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003427314