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~person:"Rather, Raouf Ahmad"
~person:"Zhang, Lu"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
24
Relationship marketing
24
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
13
Markenführung
13
Dienstleistungsqualität
11
Internet marketing
11
Online-Marketing
11
Service quality
11
Social Web
9
Social web
9
Brand image
8
Gastronomie
8
Holiday behaviour
8
Markenimage
8
Restaurant industry
8
Urlaubsverhalten
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Confidence
6
Coronavirus
6
Tourism marketing
6
Tourismusmarketing
6
Vertrauen
6
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Hotel industry
5
Hotellerie
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Werbewirkung
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Brand loyalty
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Customer brand engagement
4
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4
Markentreue
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Tourism
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Article
48
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Article in journal
Aufsatz in Zeitschrift
48
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1
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English
48
Author
All
Rather, Raouf Ahmad
Zhang, Lu
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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International journal of hospitality management
12
Journal of hospitality marketing & management
4
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The Cornell hospitality quarterly
3
International journal of contemporary hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Asia Pacific journal of marketing and logistics
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of production research
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism review
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
48
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1
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10
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48
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
One size fits all? : how CSR communication influences donation and revisit intention differently in local independent and chain restaurants
Lin, Michael S.
;
Yeon, Jihwan
;
Zhang, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 578-594
Persistent link: https://www.econbiz.de/10014633623
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Ghali, Zohra
;
Rather, Raouf Ahmad
;
Khan, Imran
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 112
Persistent link: https://www.econbiz.de/10014462323
Saved in:
8
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
10
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
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