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~person:"Ratten, Vanessa"
~subject:"Marketingmanagement"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
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Mobilkommunikation
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Technischer Fortschritt
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Technological change
3
Brand management
2
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Ratten, Vanessa
Vrontis, Demetris
27
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
21
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Thrassou, Alkis
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Herrmann, Andreas
11
Laukkanen, Tommi
11
Terho, Harri
11
Verhoef, Peter C.
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Ozuem, Wilson
10
Pauwels, Koen
10
Pei, Zhi
10
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9
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International journal of entrepreneurial venturing
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
2
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
3
The development of social e-enterprises, mobile communication and social networks : a social cognitive perspective of technological innovation
Ratten, Vanessa
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
3
,
pp. 68-77
Persistent link: https://www.econbiz.de/10010201586
Saved in:
4
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Saved in:
5
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
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