Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Kimberly S. Miloch; Jason Lee; Patrick M. Kraft; Vanessa Ratten
| Year of publication: |
2012
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|---|---|
| Authors: | Miloch, Kimberly S. ; Lee, Jason ; Kraft, Patrick M. ; Ratten, Vanessa |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 4.2012, 1, p. 42-57
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| Subject: | Bekleidungsindustrie | Clothing industry | Sportbekleidung | Sportswear | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491691