Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 614-630
. Research limitations/implications – This study provides further insights into relationships between consumer innovativeness … different countries and providing further insights into relationships between consumer innovativeness measures. Originality …/value – This study highlights the importance of relationships among various types of consumer innovativeness in order to expand our …