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~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~person:"Zhu, Yi"
~subject:"Corporate disclosure"
~subject:"Fernsehen"
~subject:"Visual perception"
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Search: subject_exact:"Television advertising"
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Corporate disclosure
Fernsehen
Visual perception
Fernsehwerbung
23
Television advertising
23
Advertising effects
16
Werbewirkung
16
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
6
Internet marketing
6
Online-Marketing
6
Werbung
5
Media usage
4
Mediennutzung
4
Product Placement
4
Product placement
4
Television
4
Biometrics
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Australia
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Australien
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Disclosure regulation
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Experiment
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Reijmersdal, Eva A. van
Varan, Duane
Zhu, Yi
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Sørgard, Lars
4
Bellman, Steven
3
Boerman, Sophie C.
3
Kempe, David
3
Neijens, Peter C.
3
Romaniuk, Jenni
3
Xu, Linli
3
Brosius, Hans-Bernd
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Fahr, Andreas
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Wooley, Brooke
2
Wright, Donald J.
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Avery, Rosemary J.
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Beckert, Johannes
1
Bijmolt, Tammo H. A.
1
Bleier, Alexander
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of promotion management : JPM
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
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ECONIS (ZBW)
9
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
7
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
8
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
9
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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