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~person:"Reinares, Pedro"
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Reinares, Pedro
Hevia Payá, José de
36
Arrazola Vacas, María
28
Sanz, José Félix
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Sánchez Larrión, Raúl
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Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
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The journal of media economics
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ECONIS (ZBW)
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New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
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2
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
3
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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