New forms of advertising in television : types and effectiveness
Year of publication: |
2016
|
---|---|
Authors: | Arrazola Vacas, María ; Hevia Payá, José de ; Reinares, Pedro |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 47-76
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Europa | Europe |
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