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~person:"Resciniti, Riccardo"
~person:"Tuchman, Anna"
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Brand activism : a literature review and future research agenda
Cammarota, Antonella
;
D’Arco, Mario
;
Marino, Vittoria
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1669-1691
Persistent link: https://www.econbiz.de/10014335586
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2
Stop business with Russia! : exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 55-76
Persistent link: https://www.econbiz.de/10014512445
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3
Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
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4
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
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