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~person:"Reshadi, Farnoush"
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Reshadi, Farnoush
Malmendier, Ulrike
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Failing to give the gift of improvement : when and why givers withhold self-improvement gifts
Reshadi, Farnoush
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331816
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients
Reshadi, Farnoush
;
Givi, Julian
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 479-504
Persistent link: https://www.econbiz.de/10013502586
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