Spending the most on those who need it the least : gift givers buy more expensive gifts for affluent recipients
Farnoush Reshadi and Julian Givi
| Year of publication: |
2023
|
|---|---|
| Authors: | Reshadi, Farnoush ; Givi, Julian |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 479-504
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| Subject: | Consumer behavior | Financial decision-making | Financial status | Gift giving | Prosocial behavior | Self-other decision-making | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Altruismus | Altruism | Entscheidung | Decision | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2022-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502586