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~person:"Riefler, Petra"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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International marketing
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Riefler, Petra
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
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Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
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10
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10
Leonidou, Leonidas C.
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9
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8
Cadogan, John W.
8
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Douglas, Susan P.
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Oh, Han-Mo
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Schlegelmilch, Bodo B.
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Sheth, Jagdish N.
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Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
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7
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7
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7
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7
Vrontis, Demetris
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Calantone, Roger J.
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Journal of international marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Measurement and research methods in international marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
Understanding the origin and evolution of affinity as a multidisciplinary concept : a conceptual approach to consumer affinity
Serrano-Arcos, M. Mar
;
Sánchez-Fernández, Raquel
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2130-2152
Persistent link: https://www.econbiz.de/10013465151
Saved in:
2
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
3
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
4
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
5
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
6
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
7
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
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