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~person:"Roberts, John"
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Roberts, John
Ambler, Tim
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MSI reports : working paper series
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Assessing marketing performance: don't settle for a silver metric
Ambler, Tim
;
Roberts, John
- In:
Journal of marketing management : MM
24
(
2008
)
7
,
pp. 733-751
Persistent link: https://www.econbiz.de/10008416637
Saved in:
2
Choosing marketing dashboard metrics
Ambler, Tim
;
Roberts, John
- In:
Business performance measurement : unifying theories …
,
(pp. 239-260)
.
2007
Persistent link: https://www.econbiz.de/10003593093
Saved in:
3
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John
;
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Saved in:
4
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10009893472
Saved in:
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