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~person:"Roberts, John H."
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market entry"
~subject:"Market research"
~subject:"Price competition"
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Decision under uncertainty
Entscheidung unter Unsicherheit
Market entry
Market research
Price competition
Marketing management
7
Marketingmanagement
7
Theorie
3
Theory
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Marketing
2
Marketing theory
2
Marketingtheorie
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Markteintritt
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Marktforschung
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Value creation
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Automotive industry
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B-to-B-Marketing
1
Bayesian estimation
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Business-to-business marketing
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Competition
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Firm growth
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Großbritannien
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Innovation diffusion
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Innovationsdiffusion
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Kfz-Industrie
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Market share
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Marktanteil
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Strategic management
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Strategisches Management
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United Kingdom
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Unternehmenswachstum
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Wettbewerb
1
airlines
1
business-to-business marketing
1
consumer choice
1
decision support aids
1
field experiments
1
marketing strategy
1
multichannel marketing communications
1
not-for-profit marketing
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Roberts, John H.
Stern, Scott
7
Trajtenberg, Manuel
7
Hawkins, Del I.
6
Homburg, Christian
6
Peter, Jerome Paul
6
Scharf, Andreas
6
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Di Benedetto, C. Anthony
5
Donnelly, James H.
5
Herrmann, Andreas
5
Mothersbaugh, David L.
5
Schubert, Bernd
5
Albers, Sönke
4
Baier, Daniel
4
Bauer, Hans H.
4
Boulding, William
4
Christen, Markus
4
Ferrell, Odies C.
4
Freiling, Jörg
4
Harker, Patrick T.
4
Johnson, Lester W.
4
Kollmann, Tobias
4
Kumar, V.
4
Malhotra, Naresh K.
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Pride, William M.
4
Rietz, Christian
4
Simon, Hermann
4
Wilkie, Dean C. H.
4
Wind, Yoram
4
Winer, Russell S.
4
Bennett, Roger
3
Best, Roger J.
3
Carpenter, Gregory S.
3
Choi, Seung-chan
3
Clancy, Kevin J.
3
Craig, C. S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
New directions in corporate strategy
1
Working paper series
1
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ECONIS (ZBW)
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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2
Defending market share against a new entrant
Roberts, John H.
;
Nelson, Charlie J.
;
Morrison, Pamela D.
- In:
New directions in corporate strategy
,
(pp. 89-100)
.
2000
Persistent link: https://www.econbiz.de/10001565275
Saved in:
3
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
Saved in:
4
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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