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~person:"Robson, Matthew J."
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Robson, Matthew J.
Balabanis, George
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British journal of management : BJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos
;
Balabanis, George
;
Robson, Matthew J.
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
Saved in:
2
Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos
;
Katsikeas, Constantine S.
;
Balabanis, George
- In:
British journal of management : BJM
25
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
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