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~person:"Rohm, Andrew"
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Rohm, Andrew
Milne, George R.
81
Bahl, Shalini
13
Labrecque, Lauren I.
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Swani, Kunal
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Rohm, Andrew J.
7
Mason, Charlotte H.
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Miller, Elizabeth G.
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Markos, Ereni
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Yuksel, Mujde
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Gabisch, Jason A.
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LABRECQUE, LAUREN I.
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MILNE, GEORGE R.
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Milne, George R
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Pettinico, George
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Phelps, Joseph E.
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Ross, Spencer M.
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Walker, Kristen L.
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Weinberg, Bruce D.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
2
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
3
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
4
Toward a Framework for Assessing Covert Marketing Practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10007995621
Saved in:
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