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~person:"Rossi, Dario"
~source:"econis"
~subject:"Neuroeconomics"
~subject:"Product quality"
~subject:"Werbewirkung"
~subject:"Werbung"
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Neuroeconomics
Product quality
Werbewirkung
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Advertising
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Rossi, Dario
Plassmann, Hilke
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European journal of marketing
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Psychology & marketing
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ECONIS (ZBW)
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Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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2
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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