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~person:"Rossi, Federico"
~subject:"Retail trade"
~subject:"reward programs"
~type:"article"
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Retail trade
reward programs
Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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pricing
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Rossi, Federico
Bijmolt, Tammo H. A.
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Bhardwaj, Renu
4
Soni, Pavleen
4
Tanford, Sarah
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Breugelmans, Els
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Li, Zonghuo
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Dekimpe, Marnik G.
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Fearne, Andrew P.
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Ittersum, Koert van
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Jin, Hyun Seung
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Julian, Craig C.
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Lam, Iok Keng Veronica
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Leenheer, Jorna
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Raab, Carola
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Sheehan, Daniel
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Yang, Wensheng
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Abuhashesh, Mohammad
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Alharthi, Amal
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Arnold, Todd J.
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Arpagaus, Christian
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Aziz, Norzalita Abd.
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Babin, Barry J.
1
Bagga, Charan K.
1
Balabanis, George
1
Balakrishnan, Janarthanan
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Bartels, Hans-Albrecht
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
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ECONIS (ZBW)
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Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
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2
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
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