Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Federico Rossi
| Year of publication: |
September 2018
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|---|---|
| Authors: | Rossi, Federico |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 9, p. 4451-4470
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| Subject: | reward programs | loyalty | pricing | dynamic programming | travel industries | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2017.2821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011921534