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~person:"Rubio Benito, Natalia"
~subject:"Brand"
~subject:"Food retailing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Private-label brand"
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Brand
Food retailing
Supplier relationship management
Handelsmarke
9
Store brand
9
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
6
Retail trade
6
Beziehungsmarketing
5
Relationship marketing
5
Brand management
4
Markenartikel
4
Markenführung
4
Brand loyalty
3
Markentreue
3
Brand image
2
Markenimage
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Market share
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Marktanteil
2
Product quality
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Produktqualität
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Spain
2
Spanien
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Betriebliche Wertschöpfung
1
Confidence
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Consumer goods industry
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Dienstleistungsqualität
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Einzelhandelspreis
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Estimation
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Großbritannien
1
Hypermarkets
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Industrialized countries
1
Industrieländer
1
Konsumgüterindustrie
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Loyalty to the retailer
1
Loyalty to the store brand
1
Market research
1
Marktforschung
1
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Rubio Benito, Natalia
Olbrich, Rainer
17
Ailawadi, Kusum L.
9
Dekimpe, Marnik G.
9
Sattler, Henrik
8
Geyskens, Inge
7
Sethuraman, Raj
7
Deleersnyder, Barbara
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Yagüe Guillén, María Jésus
6
Diallo, Mbaye Fall
5
Dutta, Shantanu
5
Grewe, Gundula
5
Martos-Partal, Mercedes
5
Réquillart, Vincent
5
Steenkamp, Jan-Benedict E. M.
5
Ter Braak, Anne
5
Wolf, Annett
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Bauer, Hans H.
4
Boyle, Peter J.
4
Braun, Daniela
4
Bruhn, Manfred
4
Cuneo, Andres
4
Gedenk, Karen
4
Gázquez-Abad, Juan Carlos
4
Koll, Oliver
4
Levy, Daniel
4
Menegatti, Mario
4
Milberg, Sandra J.
4
Ahlert, Dieter
3
Amrouche, Nawel
3
Barnes, David W.
3
Barsky, Robert
3
Barsky, Robert B.
3
Bentele, Günter
3
Bergen, Mark
3
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
4
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
6
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
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