Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Year of publication: |
2009
|
---|---|
Authors: | Rubio Benito, Natalia ; Yagüe Guillén, María Jésus |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 1/2, p. 110-138
|
Subject: | Spanien | Spain | Markenartikel | Brand | Marktanteil | Market share | Handelsmarke | Store brand | Schätzung | Estimation | Konsumentenverhalten | Consumer behaviour |
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