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~person:"Rubio Benito, Natalia"
~subject:"Brand management"
~subject:"Food retailing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Private-label brand"
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Brand management
Food retailing
Supplier relationship management
Handelsmarke
9
Store brand
9
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
6
Retail trade
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Markenartikel
4
Markenführung
4
Brand loyalty
3
Markentreue
3
Brand image
2
Markenimage
2
Market share
2
Marktanteil
2
Product quality
2
Produktqualität
2
Spain
2
Spanien
2
Betriebliche Wertschöpfung
1
Confidence
1
Consumer goods industry
1
Dienstleistungsqualität
1
Einzelhandelspreis
1
Estimation
1
Großbritannien
1
Hypermarkets
1
Industrialized countries
1
Industrieländer
1
Konsumgüterindustrie
1
Lebensmitteleinzelhandel
1
Lieferantenmanagement
1
Loyalty to the retailer
1
Loyalty to the store brand
1
Market research
1
Marktforschung
1
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Rubio Benito, Natalia
Olbrich, Rainer
12
Sethuraman, Raj
11
Dekimpe, Marnik G.
9
Ailawadi, Kusum L.
8
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Gómez-Suárez, Mónica
8
Wolf, Annett
8
Geyskens, Inge
7
Martínez-López, Francisco J.
7
Yagüe Guillén, María Jésus
7
Deleersnyder, Barbara
6
Lévy Mangin, Jean-Pierre
6
Martos-Partal, Mercedes
6
Möhlenbruch, Dirk
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Fornari, Daniele
5
Fornari, Edoardo
5
Grandi, Sebastiano
5
Steenkamp, Jan-Benedict E. M.
5
Ter Braak, Anne
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Ahlert, Dieter
4
Braun, Daniela
4
Inderst, Roman
4
Kaswengi, Joseph
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Milberg, Sandra J.
4
Strebinger, Andreas
4
Sudhir, K.
4
Alan, Yasin
3
Amrouche, Nawel
3
Beneke, Justin
3
Bergès-Sennou, Fabian
3
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
4
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
6
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
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