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~person:"Russo, Ivan"
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
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Customer value
Direct marketing
Markenführung
B-to-B-Marketing
7
Business-to-business marketing
7
Consumer behaviour
3
Customer retention
3
Konsumentenverhalten
3
Kundenbindung
3
Kundenwert
3
B2B context
2
Beziehungsmarketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Lieferkette
2
Logistik
2
Relationship marketing
2
Supplier relationship management
2
Supply chain
2
Asymmetric information
1
Asymmetrische Information
1
Asymmetry of knowledge
1
B2B
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Business to business
1
Business-to-Business marketing
1
Complexity
1
Complexity theory
1
Customer loyalty
1
Customer service
1
FsQCA
1
Fuzzy set qualitative comparative analysis
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Gesundheitsvorsorge
1
Industrial marketing
1
Italien
1
Italy
1
Kundenservice
1
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Russo, Ivan
Keränen, Joona
9
Baumgarth, Carsten
8
Kumar, V.
7
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Belz, Christian
5
Binckebanck, Lars
5
Bolton, Ruth N.
4
Burmann, Christoph
4
Chatterjee, Sharmila C.
4
Eggert, Andreas
4
Fredebeul-Krein, Tobias
4
Hinterhuber, Andreas
4
Homburg, Christian
4
Hutt, Michael D.
4
Keller, Kevin Lane
4
Krafft, Manfred
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Cobelli, Nicola
3
Donthu, Naveen
3
Kotler, Philip
3
Krause, Juliane
3
Lindgreen, Adam
3
Liozu, Stephan
3
Mudambi, Susan M.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Parvinen, Petri
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
3
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1
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
2
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
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