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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian N.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
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2
A commentary on "the role of services in the future"
Cronin, J. J.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012483498
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3
The role of emotions on frontline employee turnover intentions
Cho, Yoon-Na
;
Rutherford, Brian N.
;
Friend, Scott B.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10011654472
Saved in:
4
Predictors of buyer-seller firm conflict
Rutherford, Brian N.
;
Anaza, Nwamaka A.
;
Phillips, …
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10009551724
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5
Increasing job performance and reducing turnover : an examination of female Chinese salespeople
Rutherford, Brian N.
;
Wei, Yujie
;
Park, Jungkun
;
Hŏ, …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10009688899
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6
Customers' relationship with the service firm and its sales personnel : does gender matter?
Cho, Yoon-na
;
Rutherford, Brian N.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 325-336
Persistent link: https://www.econbiz.de/10009243277
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7
Buyer's relational desire and number of suppliers used: the relationship between perceived commitment and continuance
Rutherford, Brian N.
;
Boles, James S.
;
Barksdale, Hiram C.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10003735492
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