A commentary on "the role of services in the future"
Year of publication: |
2021
|
---|---|
Authors: | Cronin, J. J. |
Other Persons: | Haytko, Diana (contributor) ; McDonald, Robert E. (contributor) ; Rutherford, Brian N. (contributor) ; VanMeter, Rebecca A. (contributor) |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 1, p. 23-36
|
Subject: | Dienstleistungsmanagement | Service management | Kundenservice | Customer service | Sozialer Wandel | Social change | Digitalisierung | Digitization | Wettbewerb | Competition | Zukunft | Future | Forschung | Research |
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