The future looks good : a picture from marketing scholars of where we go from here : editorial
Diana Haytko, Bob McDonald, Brian Rutherford, Rebecca VanMeter
| Year of publication: |
2021
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| Authors: | Haytko, Diana ; McDonald, Robert E. ; Rutherford, Brian N. ; VanMeter, Rebecca A. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 1, p. 1-2
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| Subject: | Marketing | Marketingtheorie | Marketing theory | Forschung | Research |
Online Resource
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1860689 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483494