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~person:"Saarijärvi, Hannu"
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Saarijärvi, Hannu
Vargo, Stephen L.
53
Lusch, Robert F.
36
Edvardsson, Bo
19
Akaka, Melissa Archpru
16
Barile, Sergio
13
Polese, Francesco
12
Grönroos, Christian
10
Saviano, Marialuisa
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Mele, Cristina
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Ng, Irene
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Koskela-Huotari, Kaisa
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Tronvoll, Bård
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Böhmann, Tilo
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Drengner, Jan
7
Hughes, Tim
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Löbler, Helge
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Woratschek, Herbert
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Brodie, Roderick J.
6
Frow, Pennie
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Helkkula, Anu
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Skålén, Per
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Strandvik, Tore
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Wieland, Heiko
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Hilton, Toni
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Horbel, Chris
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Jaakkola, Elina
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Jacob, Frank
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Krcmar, Helmut
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Osborne, Stephen P.
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Payne, Adrian
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Ventura, Rafael
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Barrutia, José M.
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Bruns, Katherina
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Böhm, Markus
4
Carrubbo, Luca
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Colurcio, Maria
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Corsaro, Daniela
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Marketing intelligence & planning
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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2
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
3
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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