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~person:"Samiee, Saeed"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Conference paper"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Internationale Werbung"
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International marketing
6
Internationales Marketing
6
Multinationales Unternehmen
2
Standardisierung
2
Standardization
2
Transnational corporation
2
Brand
1
Citation analysis
1
Contingency theory
1
Country image
1
Export
1
International market segmentation
1
Internationale Marktsegmentierung
1
Kontingenztheorie
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Länderimage
1
Markenartikel
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Meta-Analyse
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Aufsatz im Buch
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14
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Samiee, Saeed
Douglas, Susan P.
13
Kotabe, Masaaki
11
Craig, C. S.
8
Meissner, Hans Günther
8
Cavusgil, S. Tamer
7
Zentes, Joachim
7
Czinkota, Michael R.
6
Solberg, Carl Arthur
6
Andersson, Svante
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Lingenfelder, Michael
5
Sander, Matthias
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Johansson, Johny K.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Leonidou, Leonidas C.
4
Meffert, Heribert
4
Morschett, Dirk
4
Okazaki, Shintaro
4
Quelch, John A.
4
Schmid, Stefan
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Yip, George S.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diamantopoulos, Adamantios
3
Diehl, Sandra
3
Elg, Ulf
3
Helsen, Kristiaan
3
Hu, Zuohao
3
Julian, Craig C.
3
Katsikeas, Constantine S.
3
Koed Madsen, Tage
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Handbook of research in international marketing
1
Handbook on cross-cultural marketing
1
International marketing ; Vol. 2
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
6
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1
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
2
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
3
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
4
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
5
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2006
Persistent link: https://www.econbiz.de/10003410810
Saved in:
6
Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
-
2006
Persistent link: https://www.econbiz.de/10003410824
Saved in:
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