//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sands, Sean"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"AI (Artificial intelligence)"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Artificial intelligence
7
Künstliche Intelligenz
7
Social Web
3
Social web
3
Advertising
2
Consumer behaviour
2
Influencer marketing
2
Internet der Dinge
2
Internet of things
2
Konsumentenverhalten
2
Virtual organization
2
Virtual reality
2
Virtuelle Organisation
2
Virtuelle Realität
2
Werbung
2
artificial intelligence (AI)
2
Advertising industry
1
Agency
1
Artificial intelligence (AI)
1
Beziehungsmarketing
1
Computer-assisted marketing
1
Consumer engagement
1
Customer experience
1
Customer journey
1
Customer service
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Falsity
1
IT-gestütztes Marketing
1
Internet marketing
1
Kundenservice
1
Luxury goods
1
Luxusgüter
1
Machine learning
1
Manipulated advertising
1
Manipulation
1
Marketing
1
Marketing function
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Sammelwerk
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Sands, Sean
Dwivedi, Yogesh Kumar
19
Gkonkas, Periklēs
11
Parida, Vinit
11
Wirtz, Jochen
11
Gupta, Shivam
10
Kietzmann, Jan
10
Malik, Ashish
10
Papadimitriou, Theophilos
10
Bertsimas, Dimitris
9
Ghosh, Indranil
9
Jabeur, Sami Ben
9
Kumar, Anil
9
Brintrup, Alexandra
8
Haenlein, Michael
8
Pereira, Vijay
8
Prentice, Catherine
8
Vasarhelyi, Miklos A.
8
Budhwar, Pawan S.
7
Chowdhury, Soumyadeb
7
Feuerriegel, Stefan
7
Gans, Joshua
7
Goldfarb, Avi
7
Gunasekaran, Angappa
7
Gursoy, Dogan
7
Kaplan, Andreas M.
7
Van Esch, Patrick
7
Wamba, Samuel Fosso
7
Wincent, Joakim
7
Akter, Shahriar
6
Campbell, Colin L.
6
Costa, Renato J. Lopes da
6
Dias, Álvaro Lopes
6
Giannakis, Mihalis
6
Huang, Ming-Hui
6
Kar, Arpan Kumar
6
Kumar, Ajay
6
Kumar, Satish
6
Mariani, Marcello M.
6
Mikalef, Patrick
6
more ...
less ...
Published in...
All
Business horizons
2
Psychology & marketing
2
European journal of marketing
1
Journal of advertising
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
3
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
4
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
5
Unreal influence : leveraging AI in influencer marketing
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
Saved in:
6
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.
;
Plangger, Kirk Anton
;
Sands, Sean
; …
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->