Gkiolnta, Eftychia; Saprikis, Vaggelis; Vlachopoulou, Maro - In: Journal of marketing and consumer behaviour in emerging … (2017) 2, pp. 77-96
Mobile shopping (m-shopping) has become extremely significant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a...