//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sarkar, Abhigyan"
~source:"econis"
~subject:"Brand image"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
Markenführung
Service quality
Social web
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenartikel
19
Markenimage
17
Beziehungsmarketing
12
Emotion
12
Relationship marketing
12
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Computerspiel
2
Einzelhandel
2
Fashion
2
Internet marketing
2
Marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Retail trade
2
Target group
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Sarkar, Abhigyan
Han, Heesup
55
Loureiro, Sandra Maria Correia
40
Phau, Ian
35
Hollebeek, Linda D.
31
Mattila, Anna S.
30
Ko, Eunju
29
Diamantopoulos, Adamantios
28
Prentice, Catherine
26
Bang, Nguyen
25
Filieri, Raffaele
25
Jang, Soocheong
24
Melewar, T. C.
23
Paul, Justin
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Guzman, Francisco
21
Japutra, Arnold
21
Veloutsou, Cleopatra
21
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Bilgihan, Anil
19
Pelsmacker, Patrick de
19
Quach, Sara
19
Romaniuk, Jenni
19
Sung, Yongjun
19
Vrontis, Demetris
19
Ahn, Jiseon
18
Balaji, M. S.
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Septianto, Felix
18
Wong, IpKin Anthony
18
Dawes, John
17
Dens, Nathalie
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Gierl, Heribert
17
Johnson, Lester W.
17
Sarkar, Juhi Gahlot
17
more ...
less ...
Published in...
All
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Management research review
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Society and business review
12
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011690815
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->