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~person:"Sarkar, Abhigyan"
~subject:"Anxious attachment style"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Anxious attachment style
Brand image
Dienstleistungsqualität
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Markenimage
8
Brand
6
Markenartikel
6
Emotion
4
Service quality
4
Brand loyalty
3
Customer satisfaction
3
Einzelhandel
3
India
3
Indien
3
Kundenzufriedenheit
3
Retail trade
3
Brand relationship quality
2
Computerspiel
2
Markentreue
2
Other customer perception
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Perception
2
Video game
2
Wahrnehmung
2
Advergame experiences
1
Advergame format
1
Advergame rewards
1
Advertising effects
1
Attachment style
1
Beauty salon brands
1
Beschwerdemanagement
1
Brand happiness
1
Brand hate
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Brand jealousy
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Brand love
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Sarkar, Abhigyan
Han, Heesup
27
Bruhn, Manfred
23
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
20
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
18
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Johnson, Lester W.
12
Kumar, Vikas
12
Quach, Sara
12
Rahman, Zillur
12
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Rather, Raouf Ahmad
11
Usman, Osly
11
Šerić, Maja
11
Chahal, Hardeep
10
Qu, Hailin
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
Prybutok, Victor R.
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Wong, IpKin Anthony
9
Woratschek, Herbert
9
Bauer, Hans H.
8
Casidy, Riza
8
Edvardsson, Bo
8
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Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
European journal of marketing
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Management research review
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
11
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
9
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
10
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
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