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~person:"Sarkar, Abhigyan"
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Sarkar, Abhigyan
Keller, Kevin Lane
34
Sattler, Henrik
34
De Chernatony, Leslie
33
Bronnenberg, Bart J.
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Dubé, Jean-Pierre
23
Huber, Frank
23
Kapferer, Jean-Noël
19
Bauer, Hans H.
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
King, Stephen
15
Meffert, Heribert
15
Olbrich, Rainer
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Aaker, David A.
13
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
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3
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2
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Young consumers : insight and ideas for responsible marketers
2
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1
European journal of marketing
1
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ECONIS (ZBW)
19
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
6
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
9
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
10
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
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