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~person:"Sauer, Nicola E."
~person:"Sharma, Piyush"
~person:"Wong, IpKin Anthony"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
7
Consumer behaviour
7
Customer retention
7
Kundenbindung
7
Relationship marketing
7
Customer loyalty
5
Customer satisfaction
4
Kundenzufriedenheit
4
Brand image
3
Gambling
3
Glücksspiel
3
Markenimage
3
Brand
2
Brand management
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Markenartikel
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Markenführung
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Markentreue
2
Brand attachment
1
Brand experience
1
Brand loyalty
1
Brand preference
1
Branding
1
COVID-19
1
Calculative trust
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Casino
1
Casino marketing
1
China
1
Complimentary service
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Confidence
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Coronavirus
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Corporate Social Responsibility
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Corporate social responsibility
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Deutschland
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Dienstleistungsqualität
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Dienstleistungssektor
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Fengshui
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Graue Literatur
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Sauer, Nicola E.
Sharma, Piyush
Wong, IpKin Anthony
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Aksoy, Lerzan
2
Bauer, Hans H.
2
Brunsø, Karen
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Faßnacht, Martin
2
Glöckner, Andreas
2
Han, Heesup
2
Islam, Tahir
2
Keiningham, Timothy
2
Korkmaz, Evsen
2
Makanyeza, Charles
2
Meier, Beat
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Morell, Alexander
2
Murugan, Rajeswari
2
Nazeri, Ali
2
Popp, Bastian
2
Rajendran, G.
2
Ramaseshan, B.
2
Simon, Carina
2
Srivastava, Medha
2
Stan, Valentina
2
Stein, Alisha
2
Sunaryo
2
Tanford, Sarah
2
Tharik, Mohamed
2
Towfigh, Emanuel V.
2
Verhoef, Peter C.
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Weißgerber, Anja
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Journal of business research : JBR
3
International journal of contemporary hospitality management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Effects of COVID-19 on well-being and customer loyalty : a life event perspective
Sauer, Nicola E.
;
Hofmann, Verena
;
Hebborn, Heike
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 35-48
Persistent link: https://www.econbiz.de/10014306384
Saved in:
2
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
3
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
4
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
5
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
6
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
7
Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.
;
Exler, Stefanie
;
Sauer, Nicola E.
-
2004
Persistent link: https://www.econbiz.de/10002645198
Saved in:
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