Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella - In: Journal of Business Strategy 38 (2017) 4, pp. 38-46
Purpose This paper aims to highlight how initial business models can be converted into a larger-scale solution for tapping into the emerging base-of-the-pyramid markets. Design/methodology/approach This study uses a qualitative, multi-case research design with 20 organizations tapping into the...