Barile, Sergio; Montella, Massimo; Saviano, Marialuisa - In: Journal of business market management : JBM 5 (2012) 2, pp. 106-136
, integrates the Service-Dominant logic, the Many-to-many and the Service Science proposals for addressing the change in … the valorization of its peculiarities. -- cultural heritage ; viable systems approach ; viability ; service- dominant … logic ; many-to-many ; service science …