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~person:"Schlegelmilch, Bodo B."
~person:"Strandskov, Jesper"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Schlegelmilch, Bodo B.
Strandskov, Jesper
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
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9
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8
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International business review : the official journal of the European International Business Academy
1
International marketing review
1
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When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
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2
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
3
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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