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~person:"Schmid, Stefan"
~subject:"Standardization"
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Search: subject_exact:"Multinationales Marketing"
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Standardization
International marketing
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Internationales Marketing
8
Standardisierung
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Schmid, Stefan
Kotulla, Thomas
6
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International business review : the official journal of the European International Business Academy
1
Marketing : ZFP ; journal of research and management
1
Markteintrittsstrategien : Dynamik und Komplexität
1
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ECONIS (ZBW)
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1
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan
;
Kotulla, Thomas
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 51-93)
.
2012
Persistent link: https://www.econbiz.de/10009529021
Saved in:
3
Internationale Standardisierung und Differenzierung des Marketing : Ergebnisse einer metaanalytischen Untersuchung
Schmid, Stefan
;
Kotulla, Thomas
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 151-176)
.
2011
Persistent link: https://www.econbiz.de/10008842286
Saved in:
4
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
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