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~person:"Seo, Yuri"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: isPartOf:"Journal of Business Research"
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Brand management
Consumer behaviour
Social web
Konsumentenverhalten
10
Luxury goods
8
Luxusgüter
8
Markenführung
4
Social Web
4
Fashion
3
Internet marketing
3
Luxury
3
Mode
3
Online-Marketing
3
Brand
2
Cultural identity
2
Kulturelle Identität
2
Luxury brands
2
Markenartikel
2
Nachhaltiger Konsum
2
Social practices
2
Sustainable consumption
2
Sustainable fashion
2
Acculturation
1
Advertising
1
Advertising effects
1
Balance theory
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brands
1
Clothing industry
1
Construal level and cultural context
1
Consumer culture
1
Consumer experiences
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural competence
1
Cross-cultural management
1
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1
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English
10
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Seo, Yuri
Laroche, Michel
28
Ko, Eunju
25
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Gupta, Suraksha
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Foroudi, Pantea
12
Veloutsou, Cleopatra
12
Dwivedi, Yogesh Kumar
11
Kim, Kyung Hoon
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dennis, Charles
10
Krishen, Anjala S.
10
Chebat, Jean-Charles
9
Gierl, Heribert
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Beatty, Sharon E.
8
Buil, Isabel
8
Choi, Jeonghye
8
Christodoulides, George
8
Gustafsson, Anders
8
Mattila, Anna S.
8
Merrilees, Bill
8
Paul, Justin
8
Roy, Sanjit
8
Sharma, Piyush
8
Wagner, Udo
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
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Journal of business research : JBR
10
Source
All
ECONIS (ZBW)
10
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10
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
6
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
7
Transformational effects of social media lurking practices on luxury consumption
Leban, Marina
;
Seo, Yuri
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 514-521
Persistent link: https://www.econbiz.de/10012257651
Saved in:
8
Constructing a typology of luxury brand consumption practices
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Journal of business research : JBR
99
(
2019
),
pp. 414-421
Persistent link: https://www.econbiz.de/10012023670
Saved in:
9
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
10
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
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