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~person:"Seo, Yuri"
~subject:"Brands"
~subject:"Konsumentenverhalten"
~subject:"Migrants"
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Search: subject_exact:"Ethnopsychologie"
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Brands
Konsumentenverhalten
Migrants
Cultural identity
9
Kulturelle Identität
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Consumer behaviour
7
Cross-cultural management
4
Interkulturelles Management
4
Brand management
3
Corporate culture
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Multicultural society
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Multikulturelle Gesellschaft
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Culture
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International marketing
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Internationales Marketing
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Internet marketing
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Luxury goods
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Luxusgüter
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Seo, Yuri
Zimmermann, Klaus F.
29
Constant, Amelie
23
Epstein, Gil S.
23
Cleveland, Mark
19
Laroche, Michel
16
Gang, Ira N.
15
Giuliano, Paola
15
Nijkamp, Peter
14
Belk, Russell W.
13
Mooij, Marieke K. de
12
Schüller, Simone
10
Sharma, Piyush
9
Abdulloev, Ilhom
8
Ljunge, Martin
8
Torelli, Carlos J.
8
Das, Manish
7
Demangeot, Catherine
7
Fam, Kim Shyan
7
Papadopoulos, Nicolas G.
7
Sapienza, Paola
7
Alesina, Alberto
6
Askegaard, Søren
6
Delaporte, Isaure
6
Figlio, David N.
6
Kipnis, Eva
6
Manrai, Ajay K.
6
Rapoport, Hillel
6
Sardoschau, Sulin
6
Teng, Lefa
6
White, Roger
6
Özek, Umut
6
Asmat Nizam Abdul Talib
5
Bartikowski, Boris
5
Cui, Charles Chi
5
Kahanec, Martin
5
Kjeldgaard, Dannie
5
Moschion, Julie
5
Rinne, Ulf
5
Shoham, Aviv
5
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International marketing review
2
European management journal
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
4
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
5
Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri
;
Gao, Hongzhi
- In:
European management journal
33
(
2015
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
Saved in:
6
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
7
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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